Customer Perceived Value – TalkDrawer

Customer Perceived Value

The bad news is that too often there’s a massive gap between how we perceive value, and our customers do. The worse news is that the customer’s wins. This four-part preso series is designed to narrow that value gap, and help you get your customers over to your way of thinking.

Presentations

Customer Perceived Value Pt 1 - You've heard that you're only as good as your product right? Well, sorry to tell you but you heard wrong. See, a product is just a commodity – and any business ca [...]
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Published: 22/03/2018
Customer Perceived Value Pt 2 - So you've created a brand by making what you sell more than just the nuts and bolts of your product or service. Which is great for attracting new clients. It doesn't [...]
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Published: 22/03/2018
Customer Perceived Value Pt 3 - Have you ever heard the term USP? It's marketing speak, it means Unique Selling Proposition. The problem is you're still selling, not solving. UPS, on the other hand, f [...]
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Published: 22/03/2018
Customer Perceived Value Pt 4 - Many topics have been explored over the last few weeks, we feel that it's important that you tie the whole value discussion together neatly. That's the job of this pres [...]
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Published: 22/03/2018