Customer Perceived Value Pt 2 - So you've created a brand by making what you sell more than just the nuts and bolts of your product or service. Which is great for attracting new clients. It doesn't always make them hang around though. After all, that new car smell only lasts so long – after that, if it doesn't perform, you're straight down to the dealership to trade for something better. So when your clients start debating about price or asking about the return on their investment, how do you stop becoming the next provider they trade? This deck will show you how to create and anchor conversations that show your clients exactly how your work adds value to theirs. Teach your teams how to turn the perception problem around with bold examples that will inspire their ambition.