USP Vs. UPS
Customer Perceived Value Pt 3 - Have you ever heard the term USP? It's marketing speak, it means Unique Selling Proposition. The problem is you're still selling, not solving. UPS, on the other hand, flips that thinking on its head. It refers to the Unique Problem only you can Solve. Once you figure that out, your customers will have no option but to deal with you. Change your language, and you change everything!